A Little Touch of KindnessBeing kind is important in business networking as well as in life. Build customer loyalty with wholesale greeting cards from Send Out Cards

I know it has happened to me in the past. Maybe it has happened to you at some point as well? In our busy fast-paced world it is easy to loose track of our customers, clients, well even friends and family members for that matter. We have every intention to keep in contact and want to give the best customer service, but we just get so wrapped up in the happenings of every-day life. We may be thinking of getting in touch with a customer one moment and in the next get interupted by a phone call or email and the ‘prompting’ is lost forever… or at least until we think about that person again sometime down the road.

When I found SendOutCards my life became much easier. SendOutCards makes staying in touch with my customers as easy as sending an e-mail, but as personal as sending a handwritten card. I can choose from 15,000 cards to find just the right one for the occasion, or I can make my own using SendOutCards Picture Plus feature. (I used this feature here to make a very special thank-you note for one of my customers.) No more running to the store and picking out a card. No more searching through drawers for the right postage stamp. No more walking out to the mailbox in bad weather to mail it. SendOutCards does it all for me. I pick the perfect card from the Card Catalog, type my personal message and click send. The elfes at SendOutCards print the card in my own handwriting and with my own signature. Stuff it into an envelope. Lick the stamp and put it in the mailbox.

That “Personal Touch” is so important, especially in this time and age where impersonal e-mails seem to have become the norm and the quick way of staying in touch. Just think how your customers or clients will feel if you remembered their birthday. They walk to their mailbox and there among all of the bills and advertisements is that handwritten card from you. (Btw. you can even include a gift with your card.)  Whom do you think they will remember the next time they’ll need your kind of products or service? SendOutCards’ Contact Manager makes it easy to keep in touch with customers, clients, friends and family. Never again forget a birthday or anniversary or that special occasion.

Try it out for yourself. Just visit my website. Click on the red banner that says “Click to Send a FREE Card.” Select the greeting card you want to send from the card catalog, type your message, upload an image and click “Send Card.” Tada! You’ve just sent your very first card. (Here is a video you can watch beforehand that will show you how to send a card.)

Pretty simple, huh? And fun! And pretty easy on the budget as well. You can send a greeting card for as low as 62 cents plus postage. That’s very reasonable considering that the average greeting card costs between $2 and $4 according to the Greeting Card Association. You can also send a postcard for as little as 31 cents (plus postage.)

Well, enjoy sending out your FREE greeting card, and please don’t forget to leave me your comments below.

Harvey Mackay, tells a wonderful story about a cab driver who provided outstanding customer service.

He was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey .

He handed my friend a laminated card and said: ‘I’m Wally, your driver.. While I’m loading your bags in the trunk I’d like you to read my mission statement.’

Taken aback, Harvey read the card.

It said: Wally’s Mission Statement:
To get my customers to their destination in the quickest, safest and cheapest way possible in a friendly environment.

This blew Harvey away. Especially when he noticed that the inside of the  cab matched the outside. Spotlessly clean!

As he slid behind the wheel, Wally said, ‘Would you like a cup of coffee? I have a thermos of regular and one of decaf.’

My friend said jokingly, ‘No, I’d prefer a soft drink.’

Wally smiled and said, ‘No problem. I have a cooler up front with regular and Diet Coke, water and orange juice.’

Almost stuttering, Harvey said, ‘I’ll take a Diet Coke.’

Handing him his drink, Wally said, ‘If you’d like something to read, I have The Wall Street Journal, Time, Sports Illustrated and USA Today.’

As they were pulling away, Wally handed my friend another laminated card, ‘These are the stations I get and the music they play, if you’d like to listen to the radio.’

And as if that weren’t enough, Wally told Harvey that he had the air conditioning on and asked if the temperature was comfortable for him.

Then he advised Harvey of the best route to his destination for that time of day. He also let him know that he’d be happy to chat and tell him about some of the sights or, if Harvey preferred, to leave him with his own thoughts.

‘Tell me, Wally,’ my amazed friend asked the driver, ‘have you always served  customers like this?’

Wally smiled into the rear view mirror. ‘No, not always. In fact, it’s only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do. Then I heard on the radio one day that if you get up in the morning expecting to have a bad  day, you’ll rarely disappoint yourself. He said, ‘Stop complaining!  Differentiate yourself from your competition. Don’t be a duck. Be an eagle. Ducks quack and complain. Eagles soar above the crowd.”

That hit me right between the eyes,’ said Wally. ‘That was really talking about me. I was always quacking and complaining, so I decided to change my attitude and become an eagle. I looked around at the other cabs and their drivers.. The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.’

‘I take it that has paid off for you,’ Harvey said.

‘It sure has,’ Wally replied. ‘My first year as an eagle, I doubled my income from the previous year. This year I’ll probably quadruple it.  You were lucky to get me today. I don’t sit at cabstands anymore. My customers call me for appointments on my cell phone or leave a message on my answering machine. If I can’t pick them up myself, I get a reliable cabbie friend to do it and I take a piece of the action.’

Wally was phenomenal. He was running a limo service out of a Yellow Cab.
I’ve probably told that story to more than fifty cab drivers over the years, and only two took the idea and ran with it. Whenever I go to their cities, I give them a call. The rest of the drivers quacked like ducks and told me all the reasons they couldn’t do any of what I was suggesting.

Wally the Cab Driver made a different choice. He decided to stop quacking like ducks and start soaring like eagles..

How about us?

Smile, and the whole world smiles with you… The ball is in our hands!

Ducks Quack, Eagles Soar