The Sweetest Sound In Your Customer’s Ears
Posted by Ilka Flood | Posted in Customer Appreciation | Posted on 22-06-2009
What is it? What’s the sweetest sound in your customer’s ears? It’s not the words “free” or “special” or “save.” It is his or her own name.
Admit it, you like to hear the sound of your name, right? Well, your customer is not any different. Everyone loves to hear the sound of their name. It has something familiar to it. It has something that resembles trust. If your customer hears you say his or her name, there’s an immediate connection. He or she will immediately bond with you and will listen more intensively and pay attention to what you have to say, because you are addressing THEM directly.
So make sure you are greeting your customers by their name (if possible) and that you use their name often throughout the conversation. As a result you will have a very attentive audience.
“What’s in a name? That which we call a rose by any other name would smell as sweet.” _Romeo and Juliet. William Shakespeare
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