A Little Touch of KindnessBeing kind is important in business networking as well as in life. Build customer loyalty with wholesale greeting cards from Send Out Cards

I’ve long made it a habit to write “Thank You” notes to all of my customers every time they placed an order with me. However, I’ve never received a phone call to thank me for a card I sent until just recently.

Grace is one of my Equine customers. She had placed her first order 3 or 4 years ago and in the meantime has become a loyal customer and a very dear friend. She has several horses who are on Tahitian Noni’s Equine Essentials and doing quite well. Actually, one of her horses has moved up from being laughed at to become the 3rd-fasted race horse in Colorado.

After Grace’s last order, I wanted to send her a very special “Thank You” note, because she really is a very special person. I happened to have a great shot of her 3 year-old horse on the day of his very first win. So I picked one of the Equine thank you notes I had made with the “Picture Plus” feature  in SendOutCards and on the left inside, I put a full-bleed picture of her horse. On the right side I wrote a heartfelt “Thank You” for her order. (SendOutCards printed the card in my own handwriting and with my own signature, stuffed it in an evelope, put a stamp on it and mailed it for me….all with the click of the “Send” button.)

Two days later, I get a phone call from Grace that went like this: “Oh, I loved your card. You really made my day!” She was so excited and so happy. I know she’s going to keep that card forever, unlike the others I had sent before that most likely landed in the waste basket. Not only did I get a thank you phone call for sending that card, and not only did it make MY day to have made HER day… I also got a new referral from her. Another Equine customer.

It’s all about making your customers feel special. Set yourself apart from the crowd. Be different. Be giving. The more you GIVE the more comes back to you.

Related posts:

1. How to Write a Thank-You Note