Finally…the day of the first post on this blog
Posted by Ilka Flood | Posted in Appreciation | Posted on 19-04-2009
I have often wondered what this first post would be about. “A Little Touch of Kindness – Building (Business) Relationships One Card at a Time.”
I grew up in Germany, and writing “Thank You” notes wasn’t really something we did, at least not in our family. We did acknowledge our gratitude by verbally saying “thank you” whenever we received a gift, but actually sitting down and writing a card, no, that was not something I was familiar with.
I was first introduced to this practice when I met my husband and came to the United States. After my wedding shower (a custom we do not have in Germany) I sat down and wrote my first “Thank You” notes. I thought it was a real nice thing to do, sending someone a heartfelt card and expressing my appreciation about receiving their gift.
Over the years, of course, I continued to send “Thank You” notes whenever I received gifts from someone, but it really made an impact after I started my own business. I would send a little note expressing my sincere appreciation every time someone would place an order. No matter if big or small. I was thankful for everything and I truly appreciated that the person chose ME to buy from. I felt special, so I wanted to return the favor and let them know that they were special to me too.
After a while I thought it would be nice to start sending Holiday Cards to my customers too. So I started doing that. However, I noticed as my customer base grew it was becoming more and more difficult to handwrite all those cards. I started sending ecards, and although Jacquie Lawson’s cards are absolutely beautiful, it’s not the same as holding a physical card in your hand.
That’s when I came across SendOutCards. SOC solved all of my problems. I can pick out just the perfect card, (from a card catalog of over 13,000 – that’s more than any card store has on hand), then type a message on my computer, SOC prints it in my own handwriting and with my own signature, stuffs it in the envelope, licks the stamp and puts it in the mail for me…all with just ONE click of the button. That makes it very easy to stay in touch…not only with my customers, but with friends and family also. It even created an extra income opportunity for me. How cool is that?
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I agree with your post, there’s nothing like a hand written note. I wasn’t aware there was a business service that would handle this for you. Thanks for the post, its something I will consider once I have a client base!
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